The topic will explore the future of healthcare in Canada through the lens of a dual-track model, where direct-to-consumer healthcare pathways complement rather than replace the public system. It contrasts Western healthcare models, which are largely provider-driven and reactive, with many Asian healthcare ecosystems that place greater emphasis on prevention, consumer access, and parallel care options.
The core challenge is that physician-centric systems face long wait times, delayed diagnosis, resource bottlenecks, and insurance models that no longer fully match modern health needs. Drawing on examples from China and Japan, the presentation shows how preventative healthcare can shift the system from late-stage treatment to continuous health management.
Presented by:
Sirena You, HealthByte Technology Inc.
Sirena You is a Vancouver-based serial entrepreneur, investor, and the founder of HealthByte Technology Inc., a platform advancing consumer-driven, preventative healthcare. She has founded and co-founded multiple companies across technology and innovation sectors, with ventures reaching billion-RMB scale and serving large global user bases.
Her career began in the ultra-high-net-worth market, including 10+ years of selling private jets, where she developed a deep understanding of access, service models, and premium ecosystems. A pivotal turning point came during her time with Human Longevity Inc., a pioneer in genome-based precision healthcare, where she recognized that many of the most advanced health technologies remained accessible only to the wealthy.
This realization reshaped her mission. Today, Sirena is strong advocate for the democratization of healthcare in North America, focused on building and investing in direct-to-consumer (DTC) healthcare platforms that enable individuals to access preventative, data-driven health tools. Her work centers on empowering people to take control of their own health, while contributing to a more sustainable and accessible healthcare system.
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